HEY, I’M ASH JORDAN.

You can love your life.
And still want it to
feel different.

You’re grateful. You’re capable. And if one more person tells you to just be more positive, you might lose it.

You need space to say the thing you keep editing out: “I’ve worked so hard for this. Why don’t I feel more alive?”

Book a clarity & fit call
Ash laughing on a mountain ridge with snow-capped peaks and a glacial lake behind her
LET’S CALL IT WHAT IT IS.

“I'm fine” can be a
pretty convincing disguise.

You’re capable. Reliable. The one who gets it done. Somewhere between the meetings and the next milestone, you slipped to the bottom of your own list.

That flat, blah feeling? You can climb out of it. We’ll get curious about it, challenge the stories behind it, and make room for a life you actually feel present in.

Nobody has it all figured out, me included. We do honest work, get moving, and find more of you along the way.

THE MISSION

I help ambitious women powering through their week, get back to their full selves and turn “I’m fine” into “I’m f*cking great,” one mindset glow-up at a time. Rooted in adventure and movement.

Ash catching air on a wakeboard at a cable park
Women gathered on a watersports dock with a Babeshredder banner
Ash and a fellow skier in the Chamonix mountains

A little corporate.
A lot of outside.

Before corporate tech. Before becoming a coach. There was Babeshredder.

I started my first company in 2013 to empower women to find their confidence and potential through action sports. The sport was the excuse. The real magic was watching women get out there and realize what they could do.

From Babeshredder to corporate tech to coaching, the through-line has stayed the same: women, movement, and making room for something bigger than the expectations placed on us.

Today, I’m a mindset coach, speaker, and adventure facilitator. I’m your thought partner. I’ll ask the sharp question, offer a different angle, and help you turn what you figure out into something you actually use.

I hold a master’s degree from Arizona State University, am a published research author, and have shared my perspective as an experienced panelist. None of that matters when we work together, though. Show up as you. That’s the whole assignment.

Work with me
YOUR NEXT CHAPTER

What if great wasn’t
just an answer?

Let’s find out what feeling like yourself again could look like.

Book a clarity & fit call